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With the increased usage of Social Media (including FaceBook, LinkedIn, YouTube, blogs, etc.) it is inevitable that these tools will begin to impact investors and their relationships with advisors and financial services providers. Spectrem Group just completed a report that found the following:

• Social media is being used by investors of all ages. While skewed to younger investors, older investors are increasingly turning to these mediums. How will this affect your future strategies in attracting and retaining clients?
• 40% of investors are more likely to use Social Media to communicate than traditional channels such as the telephone. Many would like to communicate with their financial advisors via these mediums. How does this impact your existing client communication methodologies?
• Investors would be interested in following a financial services provider or advisor that provided market recaps via Twitter. YouTube might be followed for Podcasts highlighting advisors and their outlooks. How can your company effectively use these mediums?
• Blogs are the most commonly used tool in making financial decisions. 77% of investors familiar with blogs would use one to learn about or research new financial products and services. How can providers effectively use blogs to gain new clients? This information and more is analyzed in the newly published Spectrem Perspective study, Social Media and the Investor.

This study is based on a sample of 500 individuals who are the primary financial decision makers in their household or share jointly in the financial decision making. They have at least $50,000 in annual household income and spend at least 2 hours per week on the internet; with at least one hour per week dedicated towards using the internet for some type of financial information and investment research.

Inside this Report:
Click here to view the Brochure (Description, Table Of Contents, Sample pages)