June 30, 2005 Press Release
WEALTHIEST AMERICANS HAVE REDUCED
CHARITABLE CONTRIBUTIONS 70% SINCE 1998-2000 PERIOD
Donations Average 6 Percent of Annual
Income
Knocked Down By Bear Market, Contributions
Failed to Rebound With Stock Prices
Charitable contributions from
The wealthiest segments showed the smallest percentage declines in giving, according to the Spectrem Perspective™ report “Charitable Giving and the Affluent Market.” Households with a net worth of more than $25 million, excluding primary residence, saw their average donation decline 38% from 1998-2000 to 2002-2004. Those with a net worth of $10 million to $25 million, also excluding primary residence, reduced giving by 79% over the period, and donations by the $5 million to $10 million group fell 93% on average.
“When the stock market began to crumble in 2000 as the Internet boom ended, the wealthy substantially cut back their charitable giving. While the market has regained most of those losses, our new data show that donations from wealthy households as a whole continued to fall. In fact, the only segment that showed any recovery in charitable giving from levels seen in 2000-2002 is households with a net worth of more than $25 million. And even those households remain far below their 1998-2000 giving levels,” said Catherine S. McBreen, Managing Director of Spectrem Group.
Average 3-Year Charitable Contributions
(Ultra High Net Worth Households)
|
Household Net
Worth (excluding
primary residence) |
1998-2000 |
2000-02 |
2002-04 |
|
Total UHNW ($5 million and more) |
$600,000 |
$218,000 |
$180,000 |
|
$5-10 million |
$575,000 |
$53,000 |
$41,000 |
|
$10-25 million |
$462,000 |
$184,000 |
$96,000 |
|
More than $25 million |
$1.14 million |
$598,000 |
$710,000 |
The average charitable contribution for the much broader category of affluent households, those with more than $500,000 in investable assets, was $7,748 for the single year 2004. This represents 6.0% of annual income.
The report “Charitable Giving and the Affluent Market” is based on a Spectrem Group survey of affluent households as well as Spectrem Group’s 2005 Ultra High Net Worth Study. The UHNW study was conducted in the spring of 2005, generating 500 responses to a mail survey of households with a net worth of $5 million or more, excluding primary residence. The UNHW data have a margin of error of plus or minus 4.4 percentage points.
About Spectrem Group
Spectrem Group is a strategic consulting
firm specializing in the affluent and retirement markets. It integrates proprietary research with
expertise in building business, marketing and M&A strategies. Spectrem professionals have held senior
management positions at leading global companies. Through a collaborative process, they create
and implement practical and profitable strategies that fit the cultures of
client firms.