Baby Boomers

The impact of the recession on the largest U.S.  generation, soon to face retirement, has been complicated. Torn between  protecting the principal they had left after the market downturn yet desperate for their assets to return to pre-recession levels, their attitudes and  behaviors are mixed. Desperately in need of financial advice but skeptical of  the qualifications of advisors and providers to help them, the Baby Boomers are  truly in a conundrum. How can financial providers and advisors effectively reach out and gain the trust of Baby Boomers?

 
Spectrem's report, Baby Boomers, focuses on the  investment, saving and attitudinal challenges of this key demographic. Baby Boomers are compared to Non-Baby Boomers and are also analyzed by segment, including Mass Affluent (Households with $100,000 - $1,000,000), Millionaire (Households with $1,000,000 - $5,000,000) and Ultra High Net Worth ($5,000,000 plus). All segments are household net worth not including primary residence.
 
In this report the various needs by segment will be analyzed including:
  • Attitudes towards retirement
  • Satisfaction with, expectations of and overall usage of advisors
  • Use of online tools
  • Portfolios and investments in which they are likely to invest
  • Savings habits
  • Other key attributes

   $2,500