Investment Education
How important is investment education when it comes to the actions, reactions and preferences of 401(k) and other defined contribution plan participants?
Apparently, extremely important. Most investors consider it so important they will not make a decision or make any changes in their portfolio without what they consider sufficient knowledge and instruction.
- Are the types of education your firm provides to participants sufficiently thorough to meet their requirements?
- What kinds of customer educational experiences rank with highest with 401(k) participants?
- What types of investment education do they prefer? Face-to-face? Online? Other?
- Which segments of participants are the most underserved by educational offerings and what opportunities are being lost by under serving these segments?
If your investment education consists of first generation web content and written material and your group meetings are not yielding a more engaged participant population, Spectrem’s Investment Education perspective will help you add a new product, service or experience that will improve the effectiveness of your investor curriculum.
If you need to determine how to create educational tools that directly meet the needs and top-of-mind concerns of plan participants, then this Perspective will guide you towards more effective results from your programs. Knowing what investors need and want from your online and offline educational offerings can inspire you towards a new concept or product. $3,800
