Mass Affluent 2011, Volume 2 - Use of Mobile Technology, Tablets, Online Tools and Social Media

Investors today are turning to new tools and channels to gain information about investments and to communicate with financial providers and advisors.  No longer can financial services providers hide behind regulations and compliance.  Investors want access to information 24/7, they want to communicate via new channels, and they are looking for the firms they choose to provide current information via up to date offerings.

The Use of Mobile Technology, Tablets, Online Tools and Social Media by Mass Affluent Investors, which is Volume II  of the Mass Affluent Wealth Segmentation Series 2011 will provide in-depth data and analysis regarding the behaviors of Mass Affluent households regarding their usage of these tools and communication channels.  Fielded in the summer of 2011 with almost 1400 Mass Affluent households, those with $100,000 to $999,999 of net worth – not including their primary residence, this report provides important information regarding the changing marketplace.

Key findings include the following:

-Forty percent of Mass Affluent investors correspond with their financial advisors via the smartphone

-Thirty percent of the Mass Affluent under the age of 54 has a tablet.  Most Mass Affluent spend about 13 hours per week on their tablet.

-More than three quarters of the Mass Affluent access their financial information via their tablet.

-Interest levels in financial articles and specialized investments increases with wealth.

-Thirteen percent of investors under the age of 54 already rely more on social media for information that newspapers or television.  Is your firm responding to this need?

Understanding the changing behaviors of investors will be critical for success in the future. Your firm must be developing the information and channels to attract investors of all types.  Even older households are following these trends.

For more information, please