Millionaire 2011, Volume 1 - Investment Attitudes and Behaviors
Millionaires are worried about the National Debt and the Political Environment and these factors will continue to influence their investment decisions. In early 2011, financial fears were beginning to ease but protecting principal was still a primary concern. This philosophy has probably been helpful in the volatile markets of 2011.
This analysis of more than 1,000 Millionaires conducted in the first quarter of 2011 focused on the key attitudes and concerns of Millionaire investors. Respondents represented the primary decision makers for households with $1-5 million of net worth. This report focused on key drivers of behavior, needs from financial providers, and selection criteria:
Key findings included the following:
- Millionaires are increasing their usage of advisors since the onset of the 2008 Recession. Why? The reasons will surprise you.
- While Risk is the primary driver of investment selection, Tax Implications are increasing in importance. Do you have the appropriate investment products to meet the needs of these investors?
- Health issues are at the top of personal concerns. How can advisors link the nexus of health and wealth to overcome the fears of these investors?
- How involved do investors wish to be with the day-to-day decisionmaking? How does that differ from 2007? From 2008? Significant changes have occurred.
