Social Media and Affluent Households

Never before has the media landscape changed in such a revolutionary way in such a short span of time. Every business, regardless of market niche or size, must be prepared for the challenges that social media presents.

With these challenges come opportunities for you to expand your practice, connect better with your clients and become part of the peer-to-peer conversation that is taking place every hour of every day. Are you ready to become part of this dialog, or are you paralyzed by the options for online interaction?

Social Media and Affluent Households is your insight into how investors are using social media to interact with each other and their vendors. This 2011 eZine gives you decision points as they pertain to the use and implementation of social media strategies for you and your business. Quantitative and qualitative insights are presented in a multi-media format including video interviews, illustrative charts and expert analysis of key data points and findings. Several thousand Affluent, Millionaire and Ultra High Net Worth households combined with face to face interviews and focus groups provide in depth information for review.

Spectrem’s research into the social media phenomenon will help you speak the language of your customers and show you what investors expect from your firm’s social media strategy. The timeliness of this eZine is underscored not only by the sheer growth in social media usage over the past 12 months, but also because it will give you actionable decision points as you shape your social media strategy for 2012.    $5,000