Wealthy Young Investors
Millionaire investors under the age of 45 offer significant opportunities for advisors. These investors are less likely to have established a relationship with an advisor than older affluent investors. Many of them are doctors, lawyers and other professionals thus they represent individuals that will have significant household incomes for years to come. They are skeptical about the value an advisor can provide.
Spectrem Group analyzes these households in its new report Wealthy Young Investors and identifies the implications for advisors wishing to service this important segment of investors.
- How do young Investors want to communicate with their advisor? How important are Facebook,
Twitter and other social media to these Investors? What is the impact of age?
- How can financial services firms position themselves to attract this type of investor? Can emphasizing
their expertise in rebuilding an investment portfolio gain the trust of sophisticated young
investors? What more should an advisor do to establish credibility?
- What are the expectations wealthy young individuals have of financial services firms? Where
should investments be made? How critical is technology?
Wealthy Young Investors provides the answers to all of these questions. This research study segments “young” Investors into the following segments: less than 35, 35-40, and 41-45. It includes
households with $100,000 to $999,999 net worth and those with $1,000,000 plus net worth, both not including primary residence.
