Women In Transition: Widows and Divorcees
As women face large transitions in their lifetimes, they are often likely to change their advisory relationships. Becoming a widow or a divorcee places enormous financial and emotional challenges upon women investors and they are likely to seek out advice. How can financial advisors and providers attract these women in transition and ultimately how can they make them customers for life? This report combines quantitative research from mass affluent, millionaire and ultra high net worth widows and divorcees with focus group and one-on-one interviews to provide an in-depth analysis of how to effectively attract and service these individuals.
- Widows and Divorcees primarily describe themselves as moderate investors. Sixty-eight percent of Divorcees are moderate and 61 percent of Widows describe themselves similarly. Yet, 31 percent of Widows indicate they are conservative investors.
- Sixty-five percent of Widows agree or strongly agree their advisors have provided good help and advice since the death of their spouse. Only 13 percent disagree or strongly disagree and 22 percent are neutral.
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