Spectrem’s In-Depth reports provide financial services providers and advisors with comprehensive information that will allow strategists and marketing professionals to make decisions and implement plans to enhance their business strategies and increase their market share. These reports are fielded with significant sample sizes of the identified audience. Most studies include our monthly online and telephone based fielding of all sizes and types of investors. Sometimes they are supplemented with our ongoing qualitative research through focus groups and individual interviews.
The reports include an in-depth discussion of findings, an executive summary identifying key trends and strategic implications and conclusions that allow firms to quickly identify the issues and challenges they should focus on by market segment. In depth segmentation of specific groups is included. Additionally, most reports include SPSS style tabulations for the benefit of each firm’s own research areas.
Our research specialists have over 30 years of market research experience. They are assisted in the development of the questions and the analysis by our strategic consultants who also have a significant amount of experience in the financial services area.
There are no competitive reports that provide as much in-sight and analysis of the investor and financial markets as Spectrem’s In-Depth Reports.
Spectrem’s Perspectives are 25-30 page strategic white papers focused on specific industry issues or on segments of the investor population. The reports are derived from an in-depth segmentation and analysis of our ongoing monthly research. The reports include 25-30 pages of charts and analysis including key findings and strategic recommendations. At a low price point, Perspectives are a critical tool to share with executive management to increase their knowledge regarding critical topics and to solidify their understanding of market trends.
In October 2012 most plan participants will receive their first statement in which fees are clearly disclosed. How do they feel now that they understand the fees? Do they believe the fees are too high? Will they change their investment allocation?
Market Insights are created by Spectrem Group to allow financial providers and advisory firms to share important information with their distribution forces, including brokers, private bankers, registered investment advisors and other critical advisors. The focus on providing key insights to investor behaviors and buying criteria to allow advisors to focus their messages and effectively improve existing relationships and to attract additional clients. The reports are 15-20 pages with key “How-To’s” included. They can be sold individually for a low price point to individual advisors or be shared to a advisors through a corporate purchase to a distribution force.
